Web Camp 2.0
“Get Your Hands Dirty”
This isn’t your typical learning seminar where you sit and listen, maybe take notes, or fall asleep. Web Camp 2.0 is not aptly tagged “Get Your Hands Dirty” for nothing! You will experience a learning series like you have never experienced before. This interactive edition of Web Camp will allow you to learn-by-doing. Think more along the lines of High School chemistry vs. English lecture; test driving a car vs. reading about it; petting zoo vs. the regular zoo.
You will have the opportunity to learn from the professionals of Indiana’s longest standing Web services firm while experiencing first-hand the things you are learning. By the end of the series, you will acquire a better understanding of how to make your Web investment dollars work for you.
So dig in, put your work gloves on, and Get Your Hands Dirty at Web Camp 2.0!
When: |
Starts Friday June 5th |
Where: |
1st Floor Training Room 11460 N. Meridian Carmel, IN 46032 |
Time: |
8:30 AM – 10:30 AM |
Cost: |
$150/person for the whole series |
| Competitive Analysis | Friday, June 5th |
| Search Engine Optimization (SEO) | Friday, June 12th |
| Search Engine Marketing (SEM) | Friday, June 19th |
| Designing & Writing for the Web | Friday, June 26th |
| Content Management Systems & Application Development | Friday, July 10th |
| Analytics/Right Team & Strategy for the Web | Friday, July 17th |
Space is limited to 10 Companies with no more than 2 people per company.
Click on the topics to view more information
Competitive Analysis:
It’s difficult to be competitive in the market if you don’t know your competition. Do they have a great Web site that is attractive, easy to use, and easily found on search engines? In order to stay ahead of your competition and be agile in the market you have to evaluate your Web site as compared to your competition. This will help build the foundation to improving your Web site.
Search Engine Optimization (SEO):
So you have a great Web site, but it does no good if it can’t be found by your prospective client. Your company provides a product or service, and people that need your product or service use certain keywords in search engines to find them. Your site needs to be ready and waiting at the top of the list on the search engines for that next big client that has a need to be filled by your product or service.
Search Engine Marketing (SEM):
SEO without SEM is like a cake without frosting. This class will teach you all the nuances of developing a great online search marketing strategy to boost your organic SEO efforts and drive traffic to your site and earn you more money!
Designing & Writing for the Web:
Most people recognize that having a good Web design and quality content are very important – this is what people will see when they actually get to your Web site! There are many factors that go into having a good Web design and just as important is having content that is just right for your intended audience. This class will help you decide what the face of your Web site should look like.
Content Management Systems & Application Development:
Many businesses have processes that are very time and paper intensive and promote poor data quality due to human error or lack of standard procedures. This class will show you what a custom built application can do to help simplify and improve your processes as well as give you an inside look into updating Web content with an out-of-the-box content management system or a custom developed solution.
Analytics/Right Team & Strategy for the Web:
By this time you have an idea of how your Web site should work – now it’s time to put together the right team and solid strategy to accomplish your online goals. You will also get a glimpse into Web analytics and how it can improve your Web site and help increase your return on investment.